We are big fans of the Dr. Seuss books in our house. We love them not only for the whimsical language and images, but also for the messages that many of them convey through the whimsy.
The Lorax is one of those books. Watching the trailer for the movie and reading the story description on the official movie website, it is disappointing that it seems to completely miss the point. The Lorax is a story about understanding and appreciating the value of our environment and how it is important that we each take it upon ourselves to care because it can make all the difference for the future. The movie website describes the movie as “the journey of a 12-year-old as he searches for the one thing that will enable him to win the affection of the girl of his dreams.” You remember that part of the book, right? They have absolutely missed the point. And watching the trailer gives me no hope that they remained true to the book at all.
I thought they did a wonderful job with the Horton Hears a Who movie. It was beautiful, AND they stayed true to the story. So far, I am not seeing that here at all.
Anyway, I became aware of all of this through the efforts of a 4th grade class in Massachusetts. They were excited about The Lorax movie because they love the book and its message. They were highly disappointed to learn that in the promotion of the movie, there is absolutely no mention of the true message of the book and that the movie producers and promoters were not taking this opportunity to promote the message of the book. They even came up with ideas like handing out seeds to school children to help promote both the movie AND protecting our environment. These are some smart kids. And I imagine their teacher must be pretty special too.
They started a petition on change.org to try to get the movie producers and promoters to stay true to the message of the Dr. Seuss book and encourage environmental awareness and activism, and not just try to make money. Ummm…that is sort of the whole point of the book, after all.